Apps are like cakes. Have you ever ordered a beautiful pie, but its taste disappointed you? The experience of the product is not only what we see, it is much more. It is the same situation is with the digital solutions. It is not enough to design wonderful UI of an app or a website – we have to take care about how all elements work together. The UI Motion Design is very important part of it. Aurora Harley User Experience Specialist with Nielsen Norman Group in the article “Animation for Attention and Comprehension” tells that Motion design is a powerful tool to attract users’ attention. “Moving elements are a powerful tool to attract users’ attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics.” Aurora Harley Nielsen Norman Group However, the specification process of the animation was always pained in the neck. Thankfully, it seems that finally, we have some tools and methods to prepare the specification of the animation or animated interactions. In this article, we will compare two methods of creating a specification for UI animation. Both of them has its origin in Google’s Design Teams. The first one, Text Specification was even enhanced by … Continue reading UI Motion Design Specs – 2 Methods Comparison. Which one suits you?